Built for the Democrat who's tired of running a serious campaign with tools that aren't.
You can spend $35 on your Registrar of Voters file and get a voter universe. But then what? You're building spreadsheets at midnight, your canvassers are going to the wrong doors, and nobody knows if you're on pace to win.
You can pay more for a data platform. But the expensive ones don't connect to your email, your texting, or your walk lists. You get data without intelligence, and a bill that hurts.
Win Kit is what we built when we got tired of watching good candidates lose races they should have won — because their tools let them down.
Every campaign knows its win number. Win Kit is built on your targeting model from day one — which voters matter, how many you need, and what percentage of each you expect to convert.
Your strategy tells us who matters. Your voter file tells us who they are. Win Kit connects those two things and tells you every morning whether you're reaching enough of them — broken down by precinct, party, and priority tier.
The platforms built for national campaigns are expensive, complicated, and treat your race like an afterthought. The cheap alternatives leave you flying blind. Neither one starts with your strategy.
You sent 3,000 emails. Forty people opened. You have no idea if those forty are your voters — or just the curious ones. The canvass results live somewhere else entirely.
Someone texted back wanting to host a house party. Someone else was less enthusiastic. Your texting platform doesn't tell your walk list either happened — so both keep getting contacted.
Email here. Texts there. Walk lists somewhere else. Donations in another system. They all see different versions of the same voter — and none of them know what the others know.
The voter who told your canvasser to get off their porch? They're still getting your mailer. Because no one updated the list. Win Kit suppresses across every channel automatically.
Your win number shouldn't be a feeling. Your pace shouldn't be a guess. By the time you realize you're behind, there isn't time to fix it. Win Kit shows you every morning.
You know which voters matter most. But your field tools don't. They treat a Dem Base voter the same as a rarely-votes Republican. Your strategy should drive everything — and now it does.
Win Kit takes three inputs and turns them into a fully operational campaign data platform. Everything lives on your server, in your Google account, under your control.
Every door knock, phone call, email open, and text reply writes back to Master Contacts. The next person who reaches that voter sees everything the last one learned.
Email Octopus, Mailchimp, or any platform — Win Kit imports your results and syncs opt-outs back to the voter record.
Scale to Win, Hustle, or any P2P tool — replies and opt-outs sync back to Master Contacts automatically.
Win Kit lives in a subdirectory on your campaign site. No migration, no new domain, no extra hosting required.
Everything lives in a Google Sheet your campaign controls. No vendor lock-in. No monthly fee for your own voter data. Ever.
Built for the rhythms of a local campaign. Each tool knows what phase you're in and applies the right targeting rules automatically.
Staff picks precincts on the map. Volunteers check in from their phones. Each pair gets the nearest unclaimed doors — no one covers the same ground twice, ever.
Filter by priority, party, support score, and language. Each volunteer gets their own batch — no one calls the same voter twice across any event.
Your campaign strategy defines which voters matter and how much. Win Kit applies that model to every action — who gets called, how many times, in what order.
A live view of your race to the win number. Doors knocked, calls made, supporters identified — updating as results come in from the field.
Web traffic, email performance, texting results, and field data — imported from GA4 and your outreach platforms. See what's working before it's too late to change it.
Enter a code, start knocking. No app download. The walk map and call list work on any phone — including in areas with spotty signal.
You decide who the most important voter is. Win Kit tracks whether you're reaching enough of them — so you always know if you're on pace.
Win Kit is priced for local campaigns — not national ones. No monthly subscriptions, no per-list fees, no surprises.
Win Kit runs on tools campaigns already have or can get for free. The technology is open and the campaign owns every row of data from day one.
Win Kit is in active use on California campaigns right now. If your race is coming up, let's talk.